Podcast on How Technology Enables the Art of Marketing

I was honored to contribute to a new podcast series by Emarsys. Lindsay Tjepkema (Head of Content @ Emarsys) and I talked about the fundamentals of marketing and how technology can enable but not replace the skills and knowledge of marketers. We also talked about where I think email is going in the future and marketing technologies as a whole.

Here are the show highlights.
► (1:42) Intro: surplus of data and using it for, not against, us

► (9:41) Not succumbing to becoming a data scientist — and where should mar-tech live: IT or marketing?

► (13:29) Problems from “Frankensteined” tech stacks

► (19:32) Email: bi-directional data flow and value of email

► (25:17) Future of marketing: ML, AI, and marketers’ trust in algorithms

You can find the podcast on Emarsys website, or you can listen below. Hope you enjoy the topic and I’d love any feedback.

Thanks to Lindsay and the Emarsys team.

Published by Raj Choudhury

Raj’s leadership style focuses on building strong cultures and teams that drive to tackle complex problems with innovative solutions for some of the best brands in the world. In his earlier career, Raj co-founded Spunlogic in 1998, leading it to become one of the largest privately-held digital agencies in Atlanta. Spunlogic was acquired in 2008 by Halyard Capital to form Engauge, which was then acquired by Publicis Groupe and merged with Moxie to create the largest digital agency in the Southeast. More recently, Raj served as chief delivery and innovation officer for Ansira, one of the largest global independent technology and marketing agencies with over 1,700 employees. Raj came to Ansira through the 2019 acquisition of BrightWave, a leading eCRM and cross-channel agency, where he was president. During his tenure there, he helped build an incredible high-performance team and culture that was sought after by leading brands. He also previously served as CEO for the social advertising tech company BLiNQ Media to provide a new vision and rebuild its technology teams before merging the business unit within Tegna. Raj is also an investor in a number of technology startups, as well as a mentor to fellow entrepreneurs. Through his unique agency endeavors, Raj has become known for his hands-on approach, calm manner, and work-hard, play-hard mentality. Additionally, Raj participates as a board member and advisor for a number of non-profit groups, including 48in48 and the Atlanta BeltLine Partnership (ABLP). Born in Uganda, Raj moved to London at age nine. He earned dual Bachelor of Science degrees in Economics and Geography from Kingston University (London) and an Executive MBA at Georgia State University. He has traveled extensively throughout the world and is always looking to explore new places, or at least blow off some steam snowboarding. Raj and his wife, Tovah, have three young children, a dog, and have called Atlanta home for over 21 years.

Agency, Innovation and Ideas, Marketing Tactics, Tech

, , , , , ,

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Website Powered by WordPress.com.

Up ↑