I was honored to contribute to a new podcast series by Emarsys. Lindsay Tjepkema (Head of Content @ Emarsys) and I talked about the fundamentals of marketing and how technology can enable but not replace the skills and knowledge of marketers. We also talked about where I think email is going in the future and... Continue Reading →
Innovate for the Inevitability
I don't consider myself a futurist, however I do enjoy thinking, learning, and discovering about new possibilities that will fundamentally change the fabric of society and our day to day lives. Elon Musk famously talked about "Accelerating the Inevitable" as a reason he set-out to create Tesla and SpaceX. For Musk, he believed Electric Vehicles (EV)... Continue Reading →
Innovation is discovering the unknown when you’re looking for it.
http://www.youtube.com/watch?v=rnAiT-HWrHM Engauge's DIG group asked a few of us to define "Innovation" on the fly. I came up with "Innovation is discovering the unknown when you're looking for it". The beer in my hand may have helped, but I think there is something to be said about "discovering the unknown when your looking for it".... Continue Reading →