My good friend Adam Walker (Co-founder of 48in48 and Sideways8) recently asked me to talk about what works and doesn't in Digital marketing on his latest Podcast series "Good People, Good Marketing". You can check out the Podcast and transcript here. Episode 57 – Don’t follow the digital marketing crowd. In this Podcast, I talk about what... Continue Reading →
Podcast on How Technology Enables the Art of Marketing
I was honored to contribute to a new podcast series by Emarsys. Lindsay Tjepkema (Head of Content @ Emarsys) and I talked about the fundamentals of marketing and how technology can enable but not replace the skills and knowledge of marketers. We also talked about where I think email is going in the future and... Continue Reading →
Think Twice. You Might Be Breaking SMS Carrier Rules.
I recently wrote a guest column for MobileMarketer.com. The topic was making sure that SMS messages comply with carrier rules – something that seems straightforward â€¦ however, it’s anything but. This topic is definitely something I think our blog readers will find interesting, so you’ll find the article below. Also, make sure to the check... Continue Reading →
“Snooze Alarm” Email Tactic
Amy Griswold and I just attended the sixth annual SilverPOP conference at Stone Mountain last week (05/13/2008). Like most vendor-customer conferences, I’m often somewhat skeptical about what I’m going to learn about email marketing in general. Most of the time, I attend these conferences to better understand new features that are being released, and to... Continue Reading →