Podcast on what works and doesn’t in Digital Marketing

My good friend Adam Walker (Co-founder of 48in48 and Sideways8) recently asked me to talk about what works and doesn’t in Digital marketing on his latest Podcast series “Good People, Good Marketing“.

You can check out the Podcast and transcript here.  Episode 57 – Don’t follow the digital marketing crowd.

In this Podcast, I talk about what works well in digital marketing, specifically leveraging multiple channels at the same time, the value of email from my standpoint, and what doesn’t work well and why you shouldn’t follow the crowds. I also challenge the industry on our standard KPI’s we use to measure success and talk about the fundamentals of Marketing. Hope you enjoy and I’d love any feedback, good or bad.