The Apple Trap – Can I think differently?

I started off on a Mac when I was 15 (1991) and fell in love with Apple’s GUI and all that was Apple. I started designing and experimenting with my Apple and always felt like a trend setter with my Mac. When I started my company, Spunlogic, in 1998, I traveled around the world designing websites on my MacBook Pro; unfortunately, what I was designing and coding always looked different on a PC (Browser hell back in the day). Anyway my co-founder and I decided to switch the agency to PC’s (January 2000), mainly because they where cheaper and it simplified things when designing and developing as a team back then.

I got used to a PC and continued using one and forgot the days of Apple for several years. During that period Apple also lost it’s mojo, at least in my opinion. Continue reading