I started off on a Mac when I was 15 (1991) and fell in love with Apple’s GUI and all that was Apple. I started designing and experimenting with my Apple and always felt like a trend setter with my Mac. When I started my company, Spunlogic, in 1998, I traveled around the world designing websites on my MacBook Pro; unfortunately, what I was designing and coding always looked different on a PC (Browser hell back in the day). Anyway my co-founder and I decided to switch the agency to PC’s (January 2000), mainly because they where cheaper and it simplified things when designing and developing as a team back then.
I got used to a PC and continued using one and forgot the days of Apple for several years. During that period Apple also lost it’s mojo, at least in my opinion. Continue reading
Published on February 24th, MobileMarketer.com
Distressed inventory in the travel business is the unsold hotel rooms and airplane seats that become available at the last minute on travel Web sites at fire-sale prices.
But a hotel manager in the near future could be relying on a proximity-based bidding network to convert a cancellation into a booking.
Today, travel brands typically attract consumers to peruse these bargain-priced goodies by dumping them on a travel portal – hotwire.com, priceline.com, Orbitz – or by sending promotional emails and text alerts to email addresses and mobile phones.
Yet a proximity-based marketing network could advertise discounted rooms to travelers driving along the interstate when they are just miles from the property. Room offers could be dispatched to car navigation systems and trigger an alert on the screen. Continue reading