The Idea and a great product before anything else.

A colleague of mine at BLiNQ Media, Zack Adams shared a series of lectures by Sam Altman called “How to Start a Startup“. The first lecture (video below) provides some great insights for anyone considering starting up a company or part of a company that operates like a start-up (Like BLiNQ). Sam’s lecture on the importance of an idea and especially on getting the “product right” was relevant to me in my role at BLiNQ Media. It’s a big reason I took on the role and why I’m excited about BLiNQ’s feature and ability to create great product for a specific type of customer.

The fundamental lesson Sam points out is that you need a great product you can stand behind before you purse anything else. Great press and articles about the CEO, your company, your past, or speaking engagements, etc. should not be a priority until you have a product you believe in and a mission you and the company can drive towards. Success and/or fame will come only until you’ve build a great product and your obsessed with it’s perfection. It’s an important reminder to any entrepreneur or CEO. I hope to embody this believe at BLiNQ.

Enjoy the video.

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