Jeff Hilimire – Memories to Share

My friend Jeff Hilimire and my first business partner is leaving the roots of the company we co-founded some 14 years and 10 months ago today. It’s a sad moment for me (and him) as we’ve shared a journey and this is the first time in our professional careers we’ll be apart. We have been close friends from the day we met 17 years ago and I know we’ll always be close friends regardless of our professional lives.

I met Jeff in August 1996 when I was an international exchange student at UNC in Charlotte, NC. Jeff was my roommate and we quickly became friends. At the time Jeff was a straight A student, great at math, tennis, computers, and a master of Tetris (really, the guy is bad-ass at Tetris). He was dating his high school sweet heart, Emily (his wife and the rock now behind him), and was the oldest brother to sisters that all looked up to him. His family took me in as another member of the family, especially his mum who welcomed me into a country I knew little about. Jeff’s commitment to his family has never waivered, and I’d say it’s been a model for a lot of us who know him and his family well.

Jeff and I had very different social lives (I think he’d agree), but one thing that bonded us was our love of the internet and the uncharted possibilities for a couple of guys who didn’t know any better. To observe us back then, we were unlikely friends or business partners; in fact, I’m not sure either of us ever considered working together. Yet, fate and pure luck brought us together a few years later and we never looked back. Continue reading

Why proximity-based apps are relevant for customer pull

Published on February 24th, MobileMarketer.com 

Distressed inventory in the travel business is the unsold hotel rooms and airplane seats that become available at the last minute on travel Web sites at fire-sale prices.

But a hotel manager in the near future could be relying on a proximity-based bidding network to convert a cancellation into a booking.

Today, travel brands typically attract consumers to peruse these bargain-priced goodies by dumping them on a travel portal – hotwire.com, priceline.com, Orbitz – or by sending promotional emails and text alerts to email addresses and mobile phones.

Yet a proximity-based marketing network could advertise discounted rooms to travelers driving along the interstate when they are just miles from the property. Room offers could be dispatched to car navigation systems and trigger an alert on the screen. Continue reading