Some friends shared a post on Facebook about a commencement speech by Naval Admiral William H. McRaven at University of Texas (Austin 2014). I just watched the video on Youtube and it’s inspirational and humbling. The video is a little over 19 minutes, but worth taking the time to watch. Great speech, hope you enjoy.
My favorite lessons are #6, #7, #10. Which ones did you like?
I found myself referencing the term “Sought After” to a start-up I’m advising; I was trying to give them a good example of an essence or driving focus for a start-up or growing company to strive to. A rallying point that helps provide direction regardless of the current marketing conditions, trends, or day to day challenges.
The term “Sought After” was used by Spunlogic (agency I co-founded and sold several years ago) and was the driving focus of the agency as I think back. Jeff Hilimire (Co-founder at Spunlogic with me), Raghu Kakarala, Danny Davis, and I, really pushed this essence into the culture of the agency and what we aspired to be. We all believed and aspired to become a sought after agency. This was also brought into Engauge and I’m sure we’ll all continue using “Sought After” in future enterprises.
So you are probably wondering what the hell “Sought After” means. For me, the term can be applied to a number categories in a start-up or growing company. Here are some examples. Continue reading