Start-up stages based on number of employees

I had a fun meeting with three guys from a start-up I’m looking at investing in; it made me re-live my own start-up days and I realized I’m envious of their road ahead. One of the guys asked me how to establish a culture in a start-up. My answer was, “it depends on the size of your start-up and what stage you are in”, which of course led into a discussion of what the start-up stages are.  Here is how I see the stages unfolding – what are your thoughts? I’d like to know other view points.

1 to 8 employees
The founders and the first employees ARE the culture. There is no separation. You don’t have to go out of your way to create/establish a culture, it’s already in the DNA of the company your building just by the nature of who you are, so don’t over think it.

In the early stages everyone is wearing any and every hat. If you need to figure something out, one of you will end up learning whatever it is at 3am and implementing it the best you can the next day. You’ll find that work and social lives combine, your co-founders/employees are best friends, a family, and you have each others’ backs. The start-up consumes every ounce of effort and excitement so nothing else maters. This is your life and you love it.  Most of the time you don’t have a clue what you’re really doing but that’s what’s so exciting; if it doesn’t feel that way, you are over thinking it and haven’t let go of your old life. Continue reading

The essence of “Sought After” for Start-ups

I found myself referencing the term “Sought After” to a start-up I’m advising; I was trying to give them a good example of an essence or driving focus for a start-up or growing company to strive to. A rallying point that helps provide direction regardless of the current marketing conditions, trends, or day to day challenges.

The term “Sought After” was used by Spunlogic (agency I co-founded and sold several years ago) and was the driving focus of the agency as I think back. Jeff Hilimire (Co-founder at Spunlogic with me), Raghu Kakarala, Danny Davis, and I, really pushed this essence into the culture of the agency and what we aspired to be. We all believed and aspired to become a sought after agency. This was also brought into Engauge and I’m sure we’ll all continue using “Sought After” in future enterprises.

So you are probably wondering what the hell “Sought After” means. For me, the term can be applied to a number categories in a start-up or growing company. Here are some examples. Continue reading