Innovate for the Inevitability

I don’t consider myself a futurist, however I do enjoy thinking, learning, and discovering about new possibilities that will fundamentally change the fabric of society and our day to day lives. Elon Musk famously talked about “Accelerating the Inevitable” as a reason he set-out to create Tesla and SpaceX. For Musk, he believed Electric Vehicles (EV) were as inevitable as is a manned mission to Mars. His motivation wasn’t to create a company that generates huge profits for shareholders, but rather to accelerate what he believed would happen at some point in the future. Both Tesla and SpaceX have pushed new boundaries in innovation and have fundamentally accelerated the Inevitability of EV’s and space travel to Mars and beyond. Whether Tesla and/or SpaceX become market leaders in these categories is yet to be determined, but what Elon Musk and other mavericks like Steve Jobs, Bill Gates, Richard Branson, and Jeff Bezos has been able to achieve has and will accelerate their vision of inevitability in how they view the future we will experience and live.

If you think about the future and what will be inevitable, you can quickly see how industries will be disrupted, how new types of companies/innovations will be needed, how our society and daily lives as we know them will be effected (positively and negatively) and the types of products and services that could deliver new types of value to fill these voids.

For example, it’s inevitable that we will have automated EV’s in 10 years or less, and within 20 years it’s likely our cultural norm will be to travel in automated EV’s exclusively. So what could this effect and what are other inevitabilities? Continue reading